# UGC Engineer > Viral UGC video hooks broken down second by second, and a tracker for your own creators' posts that you query from your coding agent. - The hook library breaks short-form UGC videos down second by second: the frames at 0, 1, 2 and 3 seconds, what is on screen and said, the script beats, the brand and product, why it works, and a pattern template to reuse. Every entry credits the creator and links to the original post. - The Tracker fetches your creators' Instagram, TikTok, X, YouTube accounts once a day and keeps a daily snapshot of every post published in the last 30 days. - There is no web dashboard: you ask questions in plain language from Claude Code or Codex, and the agent runs read-only SQL over your own data through the `ugct` CLI. - Plans differ only in tracked accounts, billed monthly in USD with no free trial: Starter $29/month for 25 accounts, Growth $79/month for 100 accounts, Team $199/month for 500 accounts. - Views mean different things per platform (a play on TikTok and Instagram, an impression on X); rankings are per platform. A metric a platform does not report is null, never zero. Full text of every breakdown: https://ugcengineer.app/llms-full.txt. Agent guide for the CLI: https://ugcengineer.app/tracker/agent-guide.txt. ## Product - [UGC video hooks, broken down second by second](https://ugcengineer.app/): Viral UGC hooks from Instagram broken down frame by frame: what is on screen at 0, 1, 2 and 3 seconds, the script beats, the brand and a pattern you can reuse. - [Tracker: your daily UGC routine, done by your agent](https://ugcengineer.app/tracker/): Morning checks, creators who have not posted, posts falling behind, the weekly client report and new signings, asked in plain words from Claude Code or Codex. - [Pricing: plans by number of tracked accounts](https://ugcengineer.app/pricing/): Starter $29/month for 25 tracked accounts, Growth $79 for 100, Team $199 for 500. Billed monthly, no free trial, all platforms and agent integrations. ## Hook breakdowns - [A Deadpan Selfie That Recognizes Viewers Watching on Mute](https://ugcengineer.app/hooks/DYYmVzsuAVm/): A deadpan selfie with a watching-on-mute text overlay hooks viewers by recognizing their immediate browsing habit and making it feel shared. - [“I Trust You” Sets Up a Makeup Reveal and Mirror Reaction](https://ugcengineer.app/hooks/DYxq1WLzxVr/): A makeup transformation video uses “I trust you” over the before shot to build anticipation, then reveals the finished look and a delighted mirror reaction. - [A Relatable Recipe POV Sets Up a Campfire Cooking Fail](https://ugcengineer.app/hooks/DYdxRcUqGhW/): An outdoor cooking reel uses a relatable Instagram-recipe POV overlay to build curiosity, then reveals a charred result as the visual punchline. - [Covert Restaurant Filming Sets Up a Phone-Screen Reveal](https://ugcengineer.app/hooks/DX_2Y6itlU3/): A restaurant skit hooks viewers with apparently covert filming, then uses phone-screen reveals and a puzzled reaction to lead into a chicken-meal promotion. - [Hotel Key Card Mistake Sets Up a Dramatic Facepalm](https://ugcengineer.app/hooks/DXNMrdLgqNY/): A hotel hallway skit uses a relatable key card mistake in a text overlay, then escalates from casual walking to a dramatic facepalm and defeated exit. - [Day-by-Day Sugar Challenge With Fast Mood Changes](https://ugcengineer.app/hooks/DWw0Q9VkYG2/): A selfie challenge montage hooks viewers with a relatable sweet-treat struggle, then rapidly contrasts a cheerful first day with increasingly frustrated daily updates. - [Gaming Sleepover POV Turns Into a Group Skincare Session](https://ugcengineer.app/hooks/Db_CANVxVkg/): A gaming-sleepover POV hooks viewers with a specific relationship scenario, then turns the creator's skincare routine into a playful group sheet-mask session. - [Motorcycle POV Opens an Unfinished Relationship Story](https://ugcengineer.app/hooks/DVpI_OKjJMe/): A motorcycle POV pairs an unfinished relationship scenario with moving road footage, building curiosity before a roadside interaction and a comedic freeze-frame ending. - [Promising Better Videos as an Alternative to Brain Rot](https://ugcengineer.app/hooks/DVXC0friFt5/): A selfie recommendation list hooks viewers with “Videos to watch instead of brain rot,” then reveals individual video cards through upward pointing gestures. - [A Pretend Flower Delivery Drops Viewers Into a Social Favor](https://ugcengineer.app/hooks/DWuyo_9ARg8/): A handheld POV flower-delivery encounter hooks viewers mid-conversation, then builds curiosity about whether the recipient will play along with the florist's favor. - [Matching Cat Bonnets Tease a Shared Beauty Transformation](https://ugcengineer.app/hooks/DYi1RLRCYkx/): A beauty transition video hooks viewers with a creator and cat in matching bonnets, then teases a shared makeover with makeup props and an explicit transition overlay. - [Layoff Pressure Meets a Carefree Longboard Ride](https://ugcengineer.app/hooks/DVm1QqzDTmc/): A text-overlay meme contrasts pressure to have a plan after a layoff with a carefree longboard ride, turning a serious career situation into a visual punchline. - [A Hair-Styling Favor Opens a Service-for-Service Skit](https://ugcengineer.app/hooks/DXUiPAMJTFt/): A text-led hair-styling skit drops viewers into a favor request, then uses a service-for-service bargain to build curiosity before a visual punchline. - [Vanity Clutter Opens a Loop About Life With a 3D Printer](https://ugcengineer.app/hooks/DcJiyJFMVOf/): A lifestyle montage pairs vanity clutter with a “My life since I have a 3D printer” overlay, creating curiosity about how the printer solves everyday needs. - [Wide-Eyed Selfie Leads Into an Oil-Control Spray Reveal](https://ugcengineer.app/hooks/DaJjcNJAHdl/): A close-up selfie hooks viewers with a sudden wide-eyed expression, then reveals an oil-control makeup spray against visibly shiny skin at an outdoor evening event. - [Oversized Pickle Jar Turns a Craving Into a Realization Hook](https://ugcengineer.app/hooks/DYaraKQNiAf/): A kitchen text-overlay skit hooks viewers with exaggerated pickle eating and jar drinking, then pays off its pregnancy-themed setup with a wide-eyed realization. - [A Tired Bedtime Selfie Interrupted by an Early-Morning Kiwi Offer](https://ugcengineer.app/hooks/DXrN8nBgg1Y/): A bed selfie hooks viewers with a relatable exhausted-parent overlay, then turns an unexpected kiwi offer and deadpan dialogue into morning comedy. - [Shower Multitasking Turns Everyday Overload Into a Visual Hook](https://ugcengineer.app/hooks/DctpJ_KPJjL/): A deadpan POV skit hooks viewers with absurd shower multitasking, combining a laptop, dumbbell and drink to make everyday overload instantly recognizable. - [A Painting Workflow Claim Followed by a Powered Roller Demo](https://ugcengineer.app/hooks/DXFSsh8kwTW/): A hands-on paint roller demo hooks viewers with a promise to change how they paint, then shows the connected tool coating a wall. - [Half-Lash Surprise Reaction Leads Into an Adhesive Test](https://ugcengineer.app/hooks/DXhLs0Tj0AA/): A lash-adhesive demo opens with a product flash, then a wide-eyed half-lash reaction that turns a visible makeup mismatch into humor before a hold test. - [A Relatable Filming Problem Leads to a Wearable Camera Reveal](https://ugcengineer.app/hooks/DWjSQ_Cjrwj/): A POV product demo hooks viewers with the familiar struggle of getting a partner to film aesthetic videos, then reveals a wearable camera and its footage. - [Email Frustration POV With an Unfiltered Office Reaction](https://ugcengineer.app/hooks/CoXoT1Zp4nv/): A workplace POV skit hooks viewers with a familiar email-frustration overlay and an unfiltered verbal reaction delivered while typing at a desk. - [A Late-Night Job Application Claim Over an Elevator Selfie](https://ugcengineer.app/hooks/DPDbsw9k2gW/): An elevator mirror selfie hooks job seekers with a text claim that applying after 10 PM gets more interviews than applying in the morning, leaving the explanation to the caption. - [An Awkward School Group Chat Request Becomes a Musical Story](https://ugcengineer.app/hooks/DcMjhWyzFYX/): A selfie reaction with school group chat overlays hooks viewers through an awkward lunchbox request, then turns the escalating argument into a song made with Suno. - [Email Punctuation Overthinking as a Relatable Desk Skit](https://ugcengineer.app/hooks/DaGa7oOsuq7/): A desk skit hooks viewers with “Email punctuation be like,” then pairs tiny punctuation changes with exaggerated vocal tones to dramatize a familiar workplace dilemma. - [A Dinosaur-Mom Callout Paired With an In-Store Reaction](https://ugcengineer.app/hooks/Dd7hWuOTpfB/): A retail discovery video hooks dinosaur-loving parents with a playful warning and an excited reaction before showing children's dinosaur outfits. - [Turning a Vague Text Reply Into a Multiple-Choice Quiz](https://ugcengineer.app/hooks/DZKJaPryAio/): A text-overlay comedy skit asks viewers how to answer “Hmmm,” using a stressed reaction, staggered choices and a countdown to turn a familiar texting dilemma into a quiz. - [Turning Family Texts Into a Song Creates a Curiosity Hook](https://ugcengineer.app/hooks/DXrs9XejUKJ/): A selfie introduces family texts turned into a Balkan song, creating curiosity that message bubbles and sung lyrics resolve while featuring a caption-named music app. ## Browse hooks - [Top UGC hooks by views](https://ugcengineer.app/hooks/): Every hook in the library ranked by views within its platform, each with a frame-by-frame breakdown, the script beats and a reusable pattern. - [UGC hooks by brand](https://ugcengineer.app/hooks/brand/): Short-form UGC hooks grouped by the brand on screen, each with frame-by-frame annotations, the script beats and a reusable pattern. - [Suno UGC video hooks](https://ugcengineer.app/hooks/brand/suno/): Suno UGC video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Afrikana UGC video hooks](https://ugcengineer.app/hooks/brand/afrikana/): Afrikana UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Bambu Lab UGC video hooks](https://ugcengineer.app/hooks/brand/bambu-lab/): Bambu Lab UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [CozyTots UGC video hooks](https://ugcengineer.app/hooks/brand/cozytots/): CozyTots UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Insta360 UGC video hooks](https://ugcengineer.app/hooks/brand/insta360/): Insta360 UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [ONE/SIZE UGC video hooks](https://ugcengineer.app/hooks/brand/one-size/): ONE/SIZE UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Oreo UGC video hooks](https://ugcengineer.app/hooks/brand/oreo/): Oreo UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Peeps UGC video hooks](https://ugcengineer.app/hooks/brand/peeps/): Peeps UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Reese's UGC video hooks](https://ugcengineer.app/hooks/brand/reese-s/): Reese's UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Wagner UGC video hooks](https://ugcengineer.app/hooks/brand/wagner/): Wagner UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [UGC hooks by product category](https://ugcengineer.app/hooks/product-category/): Short-form UGC hooks grouped by niche and product category, from makeup and skincare to tech gadgets, food and apps, with breakdowns. - [Entertainment and comedy UGC video hooks](https://ugcengineer.app/hooks/product-category/entertainment-comedy/): Entertainment and comedy UGC video hooks: 9 hooks broken down frame by frame, with script beats and a reusable pattern. - [Makeup UGC video hooks](https://ugcengineer.app/hooks/product-category/makeup/): Makeup UGC video hooks: 4 hooks broken down frame by frame, with script beats and a reusable pattern. - [Career and workplace UGC video hooks](https://ugcengineer.app/hooks/product-category/career-workplace/): Career and workplace UGC video hooks: 3 hooks broken down frame by frame, with script beats and a reusable pattern. - [Food and beverage UGC video hooks](https://ugcengineer.app/hooks/product-category/food-beverage/): Food and beverage UGC video hooks: 3 hooks broken down frame by frame, with script beats and a reusable pattern. - [Apps and software UGC video hooks](https://ugcengineer.app/hooks/product-category/apps-software/): Apps and software UGC video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Parenting and baby UGC video hooks](https://ugcengineer.app/hooks/product-category/parenting-baby/): Parenting and baby UGC video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Relationships and dating UGC video hooks](https://ugcengineer.app/hooks/product-category/relationships-dating/): Relationships and dating UGC video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Tech gadgets UGC video hooks](https://ugcengineer.app/hooks/product-category/tech-gadgets/): Tech gadgets UGC video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Apparel UGC video hooks](https://ugcengineer.app/hooks/product-category/apparel/): Apparel UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Beauty tools UGC video hooks](https://ugcengineer.app/hooks/product-category/beauty-tools/): Beauty tools UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Education UGC video hooks](https://ugcengineer.app/hooks/product-category/education/): Education UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Home decor UGC video hooks](https://ugcengineer.app/hooks/product-category/home-decor/): Home decor UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Kitchen and cooking UGC video hooks](https://ugcengineer.app/hooks/product-category/kitchen-cooking/): Kitchen and cooking UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Lifestyle UGC video hooks](https://ugcengineer.app/hooks/product-category/lifestyle/): Lifestyle UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Skincare UGC video hooks](https://ugcengineer.app/hooks/product-category/skincare/): Skincare UGC video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [UGC hooks by video format](https://ugcengineer.app/hooks/format/): Short-form hooks grouped by video format: text overlay memes, POV skits, product demos, vlogs and more, each annotated frame by frame. - [Text overlay meme video hooks](https://ugcengineer.app/hooks/format/text-overlay-meme/): Text overlay meme video hooks: 9 hooks broken down frame by frame, with script beats and a reusable pattern. - [POV skit video hooks](https://ugcengineer.app/hooks/format/pov-skit/): POV skit video hooks: 7 hooks broken down frame by frame, with script beats and a reusable pattern. - [Demo video hooks](https://ugcengineer.app/hooks/format/demo/): Demo video hooks: 5 hooks broken down frame by frame, with script beats and a reusable pattern. - [Vlog video hooks](https://ugcengineer.app/hooks/format/vlog/): Vlog video hooks: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Before and after video hooks](https://ugcengineer.app/hooks/format/before-after/): Before and after video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Challenge video hooks](https://ugcengineer.app/hooks/format/challenge/): Challenge video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Reaction video video hooks](https://ugcengineer.app/hooks/format/reaction-video/): Reaction video video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Transformation video hooks](https://ugcengineer.app/hooks/format/transformation/): Transformation video hooks: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [UGC hooks by hook type](https://ugcengineer.app/hooks/type/): Short-form hooks grouped by the mechanism that stops the scroll: POV, open loop, pattern interrupt, bold claim, contrast and more. - [POV hooks for short-form video](https://ugcengineer.app/hooks/type/pov/): POV hooks for short-form video: 9 hooks broken down frame by frame, with script beats and a reusable pattern. - [Open loop hooks for short-form video](https://ugcengineer.app/hooks/type/open-loop/): Open loop hooks for short-form video: 6 hooks broken down frame by frame, with script beats and a reusable pattern. - [Pattern interrupt hooks for short-form video](https://ugcengineer.app/hooks/type/pattern-interrupt/): Pattern interrupt hooks for short-form video: 3 hooks broken down frame by frame, with script beats and a reusable pattern. - [Bold claim hooks for short-form video](https://ugcengineer.app/hooks/type/bold-claim/): Bold claim hooks for short-form video: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Contrast hooks for short-form video](https://ugcengineer.app/hooks/type/contrast/): Contrast hooks for short-form video: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Reaction hooks for short-form video](https://ugcengineer.app/hooks/type/reaction/): Reaction hooks for short-form video: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Storytime hooks for short-form video](https://ugcengineer.app/hooks/type/storytime/): Storytime hooks for short-form video: 2 hooks broken down frame by frame, with script beats and a reusable pattern. - [Direct callout hooks for short-form video](https://ugcengineer.app/hooks/type/direct-callout/): Direct callout hooks for short-form video: 1 hook broken down frame by frame, with script beats and a reusable pattern. - [Question hooks for short-form video](https://ugcengineer.app/hooks/type/question/): Question hooks for short-form video: 1 hook broken down frame by frame, with script beats and a reusable pattern.