By hook type · 9 hooks
POV hooks for short-form video
Puts the viewer inside a familiar situation with an on-screen “POV:” line.
Entertainment and comedy105M viewsA Deadpan Selfie That Recognizes Viewers Watching on Mute
Kitchen and cooking56.2M viewsA Relatable Recipe POV Sets Up a Campfire Cooking Fail
Entertainment and comedy42.1M viewsHotel Key Card Mistake Sets Up a Dramatic Facepalm
Reese's41.1M viewsDay-by-Day Sugar Challenge With Fast Mood Changes
Skincare38.9M viewsGaming Sleepover POV Turns Into a Group Skincare Session
Parenting and baby20.7M viewsA Tired Bedtime Selfie Interrupted by an Early-Morning Kiwi Offer
Insta36015.6M viewsA Relatable Filming Problem Leads to a Wearable Camera Reveal
Entertainment and comedy14.8M viewsEmail Frustration POV With an Unfiltered Office Reaction
Career and workplace12.3M viewsEmail Punctuation Overthinking as a Relatable Desk Skit